How to Choose the Right Blend of Outdoor Signs for Your Business Needs

The exterior and interior signage you display says a lot about your business. Mediocre signage will do little to support your brand, location and business goals.

Attract, convert and retain customers with impactful, cohesive signage. Whether you want to wow buyers with a monument sign, tell your story with a wall mural or assist people with intuitive wayfinding, our team has the right blend of outdoor signs for your needs.

Whether you’re looking to attract more customers or strengthen brand awareness, your business needs impactful outdoor signage that highlights must-have products and services, makes it clear what you offer, and showcases your unique brand personality professionally. Salient Sign Studio creates attractive, cohesive exterior signage to help you grow your business and increase sales and revenue with a professional and lasting impression.

A popular choice for those with little road frontage, pole signs and pylons are large towering structures that draw attention to your fast food restaurant, gas station, shopping center or supermarket from the street or highway. With a variety of size, height and display options, these signs are also a great option for those who need to stand out from competitors on the side of a busy road. However, it’s important to consider your local city or township signage restrictions when building a pylon sign to ensure you remain in compliance. A monument sign is a smaller version of the pylon sign and can be a good choice for those who want to add elegance to their commercial property without having to go too high.

Monument signs are free-standing pieces that create a high-profile gateway for businesses, shopping centers, housing developments, and other large projects. They develop a sense of permanence and confidence in your brand that gives customers the impression your company is well-established. Monument signs come in a variety of materials including brick, stone, poured concrete, metal, wood, structural foam, and more. They can be lit or unlit and can include a number of other features such as plantings, rock formations, or changeable track letter systems.

A popular alternative to a blade sign is a light box sign which consists of a flat aluminum box with a die-cut layer of acrylic that is illuminated at night. These signs are less expensive than traditional monument signage and can also be used in a strip mall. They are a good choice for businesses in Troy City that want to highlight their logo at night.

A business’s exterior signage tells the public what it is all about. Mediocre signs don’t offer the right first impression to attract and convert customers. Whether your business is a pizza shop, auto dealer, or specialty shop, we’ll create the perfect custom signage for your brand and location to increase visibility, improve customer perception, and promote sales.

We’ll help you wow your customers with attractive monument signs, tell your story through wall murals, and assist visitors with intuitive wayfinding signage that makes your facility easy to navigate. We take into account your physical location, competitive environment, and how traffic flows into and around your storefront to recommend the right signage for your brand and business.

Stop bouncing around between different vendors to get the project management, production, and installation you need. Our team has all of your signage needs covered from start to finish, eliminating the need for multiple meetings and ensuring cohesive branding and design throughout your entire business.

Turn your vehicle into a one-of-a-kind mobile billboard with impactful, eye-catching automotive wraps. From a partial wrap for a transportation company to a full wrap for a food truck, our vinyl gurus can create a custom graphic that fits your branding needs and budget.

If you prefer a more granular approach to car advertising, consider individual cut vinyl graphics that offer flexibility and can be moved or removed as your business grows or changes. They are especially popular amongst mobile businesses and can include your website address or QR code to drive traffic, entice new customers, and grow your business!

No other form of marketing is more effective for maximizing your brand visibility and turning heads on the street. Whether you have a fully fleshed out design concept or no idea at all, our committed East Troy vinyl professionals will guide you through your options and help you craft enticing vehicle wraps and graphics that support your business goals and company branding.